Our Story
Our journey began in 1990 when our farther, Rajesh Amin, purchased a video rental store in London.
As demand for our rental services grew, we quickly adapted, distributing videos to other rental and retail stores across the city — marking the start of our first trade relationships. Over the years, as the rise of streaming services began to impact the video rental industry, we recognized the need to evolve. In the 2000s and 2010s, we expanded our product offerings, diversifying to meet the changing needs of our customers and local retail partners.
In 2023, the next generation of the Amin family — Pruthvi and Shivam — launched Pro Distribution, transforming our family business into a national wholesale and distribution network. Today, we proudly serve over 130 active retail customers across various industries, offering a carefully curated portfolio of more than 600 high-quality product lines.
We are also proud to continue trading in our original retail store in London, where it all began, serving as a direct connection to the heart of our business and local community.
At Pro Distribution, we’re driven by a commitment to providing independent retailers with competitive pricing, exceptional service, and access to premium products. We achieve this by fostering long-term, trusted partnerships with both our suppliers and retailers, ensuring we meet the unique needs of each business we work with.
Meet the Founders
Meet Shivam and Pruthvi Amin, the brothers behind Pro Distribution.They built the business to continue a family trading legacy and to support independent retailers with quality products, competitive pricing, and dependable service.
Shivam Amin
Shivam graduated from Cass Business School in 2015 with a degree in Accounting and Finance. He began his career in financial services, working within the Asset Management division at KPMG for three years. Shivam brings a strong commercial and operational focus to Pro Distribution, ensuring the business remains financially robust and growth-driven.
Favourite quote:
“You don’t learn to walk by following rules. You learn by doing and falling over.”
Pruthvi Amin
Pruthvi graduated from the London School of Economics in 2018 with a degree in Mathematics and Economics. He spent three years working as a software developer for a renewable energy start-up. With the backing of a one million pound government loan he built a proprietary software application designed to help businesses achieve net zero and assess the energy saving benefits from renewable energy technologies. Pruthvi heads the procurement of new product lines for Pro Distribution.
Favourite quote:
“He who says he can and he who says he can't are both usually right.”
Our Mission
To empower independent retailers across the UK by providing quality products, competitive pricing, and dependable service — delivered through trusted partnerships and efficient distribution.
We exist to make sourcing easier for retailers, so they can focus on running their businesses with confidence and consistency. Our goal is to be a reliable extension of their supply chain, supporting growth and long-term success.
Our Values
Integrity and Honesty
Doing what’s right is fundamental to everything we do. We uphold trust and integrity in every interaction — with customers, partners, and suppliers. Transparency, fairness, and consistency are at the heart of our decisions, ensuring reliable relationships and long-term confidence in our business.
Growth & Adaptability
Partnership
We believe strong relationships are the foundation of sustainable success. We work closely with retailers and suppliers to understand their needs, support their goals, and build long-term collaboration. Our approach is not transactional — it’s built on mutual trust, respect, and shared growth.
Continuous growth is central to our ethos. We prioritise innovation, improvement, and development — not only for Pro Distribution but also for our retail partners, suppliers, and team members.
At the same time, we remain agile and responsive to change. We adapt quickly to market shifts, integrating new opportunities and adjusting our operations to meet evolving needs.
Contact us
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